About us

We are a beauty-focused brand since November 2018 with a goal to enable everyone to find their best version of themselves through Y.O.U. We believed that everyone can have their “long-lasting beauty” and be confident anytime. “Long-lasting beauty” is our brand philosophy. We believe that long-lasting makeup plays an important role to enhance the beauty of every active woman in Indonesia. Everyone can have their “long-lasting beauty” and confident to embrace every side of themselves when beauty elevates their days positively.

Y.O.U is the abbreviation of Youthful, Outstanding, and Unique

Y (Youthful), young is the keynote of our brand that reflects the person who constantly explores new things.

O (Outstanding), we constantly provide high-quality products, innovation, and great beauty experience.

U (Unique), unique is our motto in the market, not conventional as a brand but diverse.